How PandaDoc Successfully Relaunched Freemium After Failing The First Time

E28
30:43
February 21st 2021

In this episode, we're going to dive into PanaDoc's freemium launch during a pandemic.

Show notes & key topics we've discussed:

00:00 - 6 freemium tips from Claude Hopkins in his book Scientific Advertising.

02:34 - What is Product-Led Growth?

04:27 - How did PandaDoc launch their freemium and Why?

11:12 - How do you balance between freemium and free trial offering (if you have both)?

14:49 - How did you actually make sure that salespeople keep getting the leads in freemium?

16:29 - What happens if people downgrade because of freemium?

18:49 - What metric was moved by Product-Led Growth strategy i.e. freemium?

21:22 - Did they change lifecycle emails from free trial to freemium? How do you find a balance?

23:12 - How should you think about value metrics and pricing to not lose business while launching freemium?

25:57 - When is the right time to launch a freemium offering?

Links

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