How UX Research Leads to 34.5% Increase in Conversion Rate
- E32
- 18:36
- April 11th 2021
In this episode, I asked Nick Disabato to tell his story how helped an ecommerce store.
We've covered:
1:09 - Nick's experience in CRO & UX Research
2:04 - Backstory of Thigh Society's hunches to insights
4:54 - How did he decide which insights to pick?
9:08 - How did he decide to to pick the right customer for his research?
11:19 - Research sometimes leads to information overload - How to fix that challenge?
12:18 - Nick's golden framework to prioritze these insights to a good CRO initiative
14:03 - Rapid-fire round
Links
Nick's Finding Clarity Podcast
Growth Marketing Stories
Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers.
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