How UX Research Leads to 34.5% Increase in Conversion Rate
- E32
- 18:36
- April 11th 2021
In this episode, I asked Nick Disabato to tell his story how helped an ecommerce store.
We've covered:
1:09 - Nick's experience in CRO & UX Research
2:04 - Backstory of Thigh Society's hunches to insights
4:54 - How did he decide which insights to pick?
9:08 - How did he decide to to pick the right customer for his research?
11:19 - Research sometimes leads to information overload - How to fix that challenge?
12:18 - Nick's golden framework to prioritze these insights to a good CRO initiative
14:03 - Rapid-fire round
Links
Nick's Finding Clarity Podcast
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