This is the last episode of Product-Led Growth Series. We’ll cover the story of Matcha and Giovanni Hobbins.
We discussed:
1:35 - Why and How Match Moved from Sales-Led to Product Led Growth
5:44 - What were the key changes made for the Product-Led Growth model
8:00 - What metrics they started following?
10:51 - How did they deal with the free-loaders who never subscribe?
13:26 - Did they take advantage of the referral and vitality?
15:26 - What resources would Giovanni recommend for Product-Led Growth?
16:01 - My thoughts on Product-Led Growth and Why Userpilot is not 100% still not a freemium product.
Links:
Connect with Giovanni Hobbins and pick his brain on LinkedIn
Articles that helped me with Product-Led Growth:
Understanding Viral Growth in SaaS
My take on Product-Led Growth:
How to Run Sales in the Era of Product-Led Growth
Growth Marketing Stories
Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers.
This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired.
Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work.
This is Growth Marketing Stories.