How To Grow a Startup When You're Creating a Category and Building a Brand
- E31
- 50:12
- April 3rd 2021
In this episode, we've covered a lot of ground with Peep Laja, and his startup growth stories, mindset, and lessons.
We've discussed:
2:18 - How Peep moved from a software engineer to a leading CRO in the world.
04:05 - How did he land into making an e-learning platform from consulting?
05:52 - How Wynter's concept came into being?
11:16 - Why rebrand from Copytesting to Wynter.com? When does it really make sense?
23:59 - What's his playbook for brand building and category creation for Wynter?
32:37 - How should a not-so-popular and zero-email list founders think about growing his startup? Not everyone is Peep Laja.
39:49 - Who does he follow and admire?
42:40 - What he has recently changed his mind about?
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Growth Marketing Stories
Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers.
This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired.
Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work.
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