How to Launch Co-Marketing Initiatives That Radically Stand-Out artwork
Growth Marketing Stories

How to Launch Co-Marketing Initiatives That Radically Stand-Out

  • E43
  • 31:13
  • August 7th 2021

In this episode, Casey shares his story about Bonjoro & Design Pickle co-marketing initiative that delivered great results.

We talked about:

3:59 - Casey's background

5:00 - Why SaaS marketers should be doing more of such initiatives?

7:16 - Why this initiative worked?

9:58 - The story behind co-marketing initiatives

14:33 - What should you consider in a good partner?

18:05 - How success looks like when this is over?

19:21 - Why didn't you go with a webinar series?

22:51 - How would you convince a skeptical CEO listening to this podcast about such initiatives?

Key links

Supported by Oribi.io - Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code "gms".

Please leave a review for the podcast if you are a regular listener.

Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.

Growth Marketing Stories

Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers.

This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired.

Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work. 

This is Growth Marketing Stories.