Craig Zingerline (Head of Product) at Sandboxx was met with a challenge. That is COVID-19.
He had amazing Q1 growth in 2020.
Then, at some point, the business was about to die.
Revenues dropping. Cancellations.
They had all the challenges one could think of during COVID-19. You name it.
Then, they re-iterated their product and opened a new business line by solving an existing problem of their audience.
Result?
They started growing again.
Curious?
It's a long emotional story on how they helped military recruits to stay connected with their family when everything stopped working.
In this episode, we discussed:
- Why Craig hates growth hacking?
- How Craig fixed activation of upside when the users were not coming back?
- How to increase brand stickiness?
- Drive value instead of trying to make more money. Prioritize user experience
- How to NOT die during COVID but also expand new revenue
- How Craig tweaked his course with psychological principles to get 100K in revenue
Show notes:
2:06 - What are Craig's thoughts on Growth Hacking and Why he also does not approve of it.
4:56 - How Upside.com was able to increase activation with non-active users?
14:44 - How Craig found & diagnose the actual activation problem
18:38 - Craig's thought experiments for growth
20:33 - How Craig was able to save a dying business that was highly impacted by COVID
32:36 - How he was able to get 6-figure course revenue by applying psychological principles and tweaking a few things.
Links:
Craig's Growth University: https://growthminded.co/
Growth Marketing Stories
Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers.
This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired.
Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work.
This is Growth Marketing Stories.