How Traffit Grew 36%/Year With Net Negative Churn (Without Adding New Business Revenue)
- E47
- 27:08
- September 12th 2021
In this episode, we discuss Traffit's story. They added 36% / year additional growth just by focusing on negative churn (excluding new business revenue).
We discussed:
00:41 - Mick's background & about Traffit
02:18 - Mick's net negative churn story
06:05 - How did he ask for an upsell?
10:10 - How he incentivized the customer success team to upsell more?
14:15 - What are some metrics he moved?
16:06 - Who is his favorite growth marketer?
17:30 - What has he recently changed his mind about?
18:33 - What does he think about internal numbers and salary transparency?
Links:
- Mick's LinkedIn Post on Net Negative Churn
- How to Achieve Net Negative Churn for SaaS (the article Mick Mentioned)
- Mick's LinkedIn Profile
- Check out Traffit
Please leave a review for the podcast if you are a regular listener.
Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.
Growth Marketing Stories
Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers.
This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired.
Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work.
This is Growth Marketing Stories.