How Truebill Grew Zero to $100Mn in ARR (But They Almost Died Early On)
- E53
- 34:36
- November 7th 2021
In this episode, we cover an inspiring story of Truebill and its growth levers.
We discussed:
3:07 - The Truebill original story
5:25 - How did he think about differentiation?
7:13 - How Truebilll was on a death bed? How did he pull it off?
12:17 - What's the framework to grow a B2C business?
19:49 - What are the growth levers from 0-$100K, $100K to $1Mn, $1MN to $10Mn and $10Mn to $100Mn for Truebill?
23:17 - Why did not referral marketing work for Truebill?
27:19 - Favorite growth marketer?
28:10 - What's the worst piece of advice you ever got?
29:51 - What have you recently changed your mind about?
Key Links
- Yahya Mokhtarzada
- Check out Truebill
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Growth Marketing Stories
Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers.
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