How You Are Running Facebook Ads The Wrong Way & How to Fix It
- E20
- 28:41
- December 20th 2020
In this episode, we covered Nelio’s story on how he won Facebook Ads despite a dead channel for his boss.
We talked about:
- Back story about how Nelio left corporate world and joined a startup like Careem.
- How’s Nelio’s company (Washmen) was struggling with Facebook Ads
- Why Facebook Ads were not working?
- How they kept Facebook ads quality score high for 8 months and became a case study for Facebook
- How understanding end-users helped him get ahead of the competition
What are some key learning
- Don’t believe your boss. Test the channel first.
- Start with ad ad creative and copy first approach i.e. Brand-driven growth.
- If you want to win at any kind of marketing. Understand your customers and find those insights to get ahead of your competition
- Creativity > Number crunching
Links:
- Nelio’s LinkedIn profile: https://www.linkedin.com/in/nelioleone/
- The Facebook Ads Case Study
- Check out his website if you're looking to double down on paid ads: https://www.urbanmonks.io/
Growth Marketing Stories
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