Growth Conversations: Why We Buy & How To Discover It
- E57
- 48:56
- January 10th 2022
In this episode, I asked Katelyn Bourgoin to share in-depth details regarding consumer psychology and triggers.
Here's what we've discussed:
1:44: Kate's startup experience and mistakes she wants you to avoid
11:07: Should copywriting be based on Jobs-To-Be-Done or benefit-led or outcome-led?
15:05 - Which 4 questions do you need to figure out buyer psychology & triggers?
21:31 - How I applied her 4 questions and my results
33:30 - How to ask questions that lead to insights
37:84 - Rapidfire round
Key links:
- There are only 4 questions you *really* need to answer to get started
- Reach out to Kate on Twitter (she is kinda very popular but responsive there)
- Clarity Calls Cheat Sheet (highly recommend to buy)
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