Lessons Learned from a Failed LinkedIn Promotion Campaign
- E25
- 24:56
- January 31st 2021
LinkedIn Ads & InMail are known for targeting a specific audience. Although, the LinkedIn Ads CPC is higher than other social media.
In this episode, we’ll learn from Aleksandra’s story about how & why she failed running a virtual summit paid campaign on LinkedIn. And, how she quickly adapted to drive growth.
Show Notes:
- 0:53 - Aleksandra Panyukhina background in event marketing
- 1:54 - The story about how she failed at LinkedIn Ads & Inmail
- 5:23 - Lessons from the campaign failure
- 12:31 - What works on LinkedIn right now?
- 14:59 - When should you start thinking about Event Marketing?
- 19:33 - Why Event Marketing works for SEMrush?
- 21:43 - What works with Event Marketing?
Connect with My Guest
Check full post here: https://aazarshad.com/podcasts/linkedin-ads-and-inmails-event-marketing-lessons/
Growth Marketing Stories
Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers.
This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired.
Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work.
This is Growth Marketing Stories.