Mindshift Interview: How To Create Mouth Watering (Podcasting) Content That Resonates
- E19
- 57:10
- December 5th 2020
If you're looking to make a great brand & (podcasting) content that resonates with your audience. This podcast is for you.
Jay Acunzo is my mentor. He actually taught many of us how to create a stellar podcast.
We've discussed:
- What's his professional mission?
- Why he moved away from a well-paid Google job to pursue content marketing?
- How did he have his epiphany over time?
- How content creation should be actually done?
- Why Head of Content At Hubspot was still done good enough?
- How Jay's VC podcast considered as good as the A16z podcast?
- How to find podcast ROI?
- How a SaaS brand should have podcast creation?
- What's smug clarity and why should we avoid it?
- We did a case study live on - What should be Userpilot's (my company) podcast premise?
- How I start growth marketing stories, and how Jay help me?
- Worst advice Jay ever had?
Jay's content you should DEFINITELY read if you're planning to start a podcast:
Must Read Jay's Blogs
- The Experience Spectrum (a framework for understanding how others experience our shows, so we can avoid creating commodities and focus on making proprietary experiences)
- The Style Spectrum (a framework for understanding how our own personal involvement in the experience can radically effect it, and how to be proactive about that)
- The Fortress of Favoritism (a framework on how to be someone's favorite podcast)
Show Notes
- Jay's favorite book on podcasting: Out on the wire
- Jay's favorite show maker: Anthony Bourdain
- Jay's favorite marketer: Andrew David
Growth Marketing Stories
Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers.
This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired.
Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work.
This is Growth Marketing Stories.