Misconceptions Around Positioning & Positioning Stories From April Dunford's Consulting
- E26
- 50:00
- February 7th 2021
Product-Led Growth Series # 1
Before figuring out anything about your business. You need to figure who you are selling to, how are you different, and where do you stand in the market. And, that’s called positioning.
This podcast episode is a follow-up to Obviously Awesome book, April’s podcast appearances, and articles you’ll find on the internet.
In this episode, we’re covering the following topics:
3:02 — Why positioning is gaining importance?
7:02 — What is NOT positioning?
9:32 — What’s the difference between category creation and positioning? Is category creation absolutely necessary to win?
15:49 — What is conversational marketing? A Positioning or Category?
18:30 — Is cost-effective pricing or ease to use a differentiator?
22:21 — Which brands have nailed the positioning well?
33:56- How to use positioning in your sales calls?
35:57 — What’s the difference between strategic narrative and positioning?
41:13 - How Level Jump nailed its positioning to grow faster.
Links:
Growth Marketing Stories
Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers.
This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired.
Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work.
This is Growth Marketing Stories.