Misconceptions Around Positioning & Positioning Stories From April Dunford's Consulting

Product-Led Growth Series # 1

Before figuring out anything about your business. You need to figure who you are selling to, how are you different, and where do you stand in the market. And, that’s called positioning.

This podcast episode is a follow-up to Obviously Awesome book, April’s podcast appearances, and articles you’ll find on the internet. 

In this episode, we’re covering the following topics:

3:02 — Why positioning is gaining importance?

7:02 — What is NOT positioning?

9:32 — What’s the difference between category creation and positioning? Is category creation absolutely necessary to win?

15:49 — What is conversational marketing? A Positioning or Category?

18:30 — Is cost-effective pricing or ease to use a differentiator? 

22:21 — Which brands have nailed the positioning well?

33:56- How to use positioning in your sales calls?

35:57 — What’s the difference between strategic narrative and positioning?

41:13 - How Level Jump nailed its positioning to grow faster.

Links:

• A story about a failed start-up
• Level jump positioning
• April Dunford's website
• Obviously Awesome (her book)
• Reach out to April on Twitter for more
• A Quick Guide to Positioning