How Applying Predictable Revenue Approach Led to $300Mn Loss [And How Buyer Centric Approach Fixed it]

E58
26:52
January 23rd 2022

In this episode, I chatted with Nelson Gilliat - the is the author of “The Death of the SDR: And the Birth of Buyer Centric Revenue”

We discussed:

1:51 - Nelson's background in B2B Sales & Marketing

3:30 - What are Predictable Revenue and the problems with it

6:05 - What about the outbound approach to reaching out to the right customer at the right time?

13:15 - How to approach Account-Based Marketing?

Links:

“The Death of the SDR: And the Birth of Buyer Centric Revenue”

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