How Product-Led Content Drove Sparktoro's Higher Retention

In this episode, we discussed how to launch product-led content.

Discussion timestamps:

2:17: How to think about job switching as a marketer

7:10 - How Amanda drove product-led content with Sparktoro

12:11 - The challenges with product-led content

16:39 - How to think about content when you are creating a category

26:36 - Her hot take on A/B testing

Links:

• Amanda's Twitter Account
• Sparktoro
• Marketing 201 Content Course

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