How Product-Led Content Drove Sparktoro's Higher Retention  artwork
Growth Marketing Stories

How Product-Led Content Drove Sparktoro's Higher Retention

  • E66
  • 31:04
  • April 1st 2022

In this episode, we discussed how to launch product-led content.

Discussion timestamps:

2:17: How to think about job switching as a marketer

7:10 - How Amanda drove product-led content with Sparktoro

12:11 - The challenges with product-led content

16:39 - How to think about content when you are creating a category

26:36 - Her hot take on A/B testing


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Growth Marketing Stories

Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers.

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