Should You Create A New Category If You Are Not The Leader?
- E41
- 22:45
- July 11th 2021
In this episode, we'll answer this question and when does it make sense to create a category.
1:47 - The story about category creation.
7:35 - When it started making sense to create a category of "Customer Lifetime Value".
9:03 - What efforts Omniconvert is making to create a category.
14:54 - Three things you should remember when creating a category.
20:43 - My thoughts on category creation.
Links
- Connect with Juliana on LinkedIn (awesome account to follow)
- Check out Omniconvert
- Customer lifetime value course
Please leave a review for the podcast if you are a regular listener.
Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.
Growth Marketing Stories
Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers.
This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired.
Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work.
This is Growth Marketing Stories.