
Hi Everyone! We changed the name and switched the pod concept and format. Everything in the pod, listen to it.
Show notes:
00:00 Advertising Enthusiasts Discuss Latest Trends
06:08 Scaling AI Models for Realism
08:48 Authentic LTV Showcase Strategy
10:53 Improving Ad Performance Metrics
15:53 Effective Comparison Advertising Strategy
18:07 Effective Ad Tweaks Impact Results
20:11 Effective Ad Strategies
The tools we mentioned:
Show notes:
Introduction to the Podcast
- Aazar introduces the podcast "Growth Marketing Stories" and explains the new format.
- Marco Lange is introduced as Aazar's partner for the new format.
Discussion on Advertising
- Aazar and Marco express their passion for advertising and its dynamic nature.
- They highlight the noise in platforms like Twitter, LinkedIn, and TikTok.
What’s New in Advertising
- Aazar introduces a new advertising tool called Icon Me.
- The capabilities and potential of Icon Me as an end-to-end advertising tool are discussed.
- Specific features and predictions about the tool are highlighted.
Marco’s Agency and Projects
- Marco shares information about his agency, Shepherd, and the services they provide.
- The Creative Factory project and its focus on performance-based ad creation is explained.
Aazar’s Current Focus
- Aazar discusses his transition from growth marketing to advertising.
- Emphasis on his work with education, health, and tech companies.
The Role of AI in Advertising
- Aazar elaborates on the use of AI tools like Icon Me and their impact on advertising jobs.
- Issues with onboarding and lip-syncing in AI-generated content are discussed.
Advertising Tools and Solutions
- Detailed insights into the Poppy AI tool.
- How Poppy AI aids in script creation and the integration of multiple functionalities.
- Personal experiences and testimonials on the effectiveness of Poppy AI are shared.
Successful Advertising Strategies
- Marco shares a successful ad strategy using a comparison format against competitors.
- Details of how to highlight product advantages and the impact on customer interest.
- Aazar discusses the effectiveness of Venn diagram ads.
- The importance of finding key benefits that resonate with the audience is mentioned.
Connect with Marco and I here:
Aazar Ali Shad: X I LinkedIn I TikTok I Instagram
The Performers Newsletter: https://www.blog.theperformers.io/subscribe
The Performers Agency: https://theperformers.io/
The Performers Mastermind:https://theperformers.io/mastermind-community
Marco's Agencies:
What's New With Advertising
What's New with Advertising is your go-to podcast for staying ahead in the ever-evolving world of advertising. Whether you're a DTC advertiser, agency pro, founder, marketer, or media buyer, we cut through the noise to bring you what’s actually working right now—no fluff, no distractions.
Advertising moves fast, and LinkedIn, Twitter, and social media are flooded with opinions. We simplify it. In just 20 minutes per episode, you'll get actionable insights on the latest trends, strategies, and shifts shaping the industry.
Stay sharp. Stay ahead. Stay winning. Tune in to What's New with Advertising.
By Aazar Ali Shad and Marco Lange