Three New Mental Models for Conversion Rate Optimization

E69
33:59
May 8th 2022

Jon Macdonald shared his CRO stories and mental models to improve your conversion rates.

We discussed:

1:00 - Intro

1:20 - How his process is different from other CROs

5:36 - What is continual optimization?

7:54 - Why best practices are for beginners?

15:02 - Scientific method vs silver bullets

20:18 - Why should you stop marketing when someone becomes a lead?

24:06 - How to use email marketing the right way?

Key Links

Jon MacDonald's website: https://jonmacdonald.com/
The Good's website: https://thegood.com/
Opting in to Optimization book
My Twitter & LinkedIn

Growth Marketing Stories

Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers.

This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired.

Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work.

This is Growth Marketing Stories.