In this episode, we discussed the story of how Dopoll grew 800%.
1:20 - Status quo: What made Dopoll changes their strategy?
3:80 - How they started focusing on growth marketing?
7:32 - How they figured out their value proposition to position themselves better?
10:26 - How they found the activation sweet spot? Converting from 1% to 4% in freemium
15:56 - How they improved landing page conversion from 4% to 14%?
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Growth Marketing Stories
Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers.
This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired.
Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work.
This is Growth Marketing Stories.