In this episode, we discussed the story of how Dopoll grew 800%.
1:20 - Status quo: What made Dopoll changes their strategy?
3:80 - How they started focusing on growth marketing?
7:32 - How they figured out their value proposition to position themselves better?
10:26 - How they found the activation sweet spot? Converting from 1% to 4% in freemium
15:56 - How they improved landing page conversion from 4% to 14%?
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What's New With Advertising
What's New with Advertising is your go-to podcast for staying ahead in the ever-evolving world of advertising. Whether you're a DTC advertiser, agency pro, founder, marketer, or media buyer, we cut through the noise to bring you what’s actually working right now—no fluff, no distractions.
Advertising moves fast, and LinkedIn, Twitter, and social media are flooded with opinions. We simplify it. In just 20 minutes per episode, you'll get actionable insights on the latest trends, strategies, and shifts shaping the industry.
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By Aazar Ali Shad and Marco Lange