What's Working in Paid Social in 2022 & Beyond by Dara Denny artwork
Growth Marketing Stories

What's Working in Paid Social in 2022 & Beyond by Dara Denny

  • E77
  • 33:14
  • December 16th 2022

This is the behind-the-scenes story of my mastermind call that I am sharing with you.

If you are interested in my mastermind group, DM me on Twitter for more.


1:42 - Dara's story about how she got into paid social marketing

6:08 - Who inspires Dara to look up to?

8:34 - What Dara has changed her mind about Facebook Ads?

13:24 - How do you fight the low ROAS?

14:40 - What if the CTR is above 1% but conversions are still low

17:29 - How do you fight attribution on Apple store post IOS14?

19:33 - Key scaling lessons

22:33 - UGC vs IGC content

27:48 - Is retargeting still relevant in 2022 and beyond?

30:52 - What are your Black Friday lessons


Dara is pretty active on Twitter: https://twitter.com/DenneyDara

And her YouTube channel is worth following: https://www.youtube.com/@DaraDenney

Join our Paid Social Mastermind here if you are interested: https://forms.gle/LyW9VHiecQ3qB1TS6

Growth Marketing Stories

Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers.

This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired.

Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work. 

This is Growth Marketing Stories.