#02 How press coverage fueled a 10x user growth artwork
Growth Show

#02 How press coverage fueled a 10x user growth

  • S1E3
  • 33:51
  • March 26th 2019

"For the journalists it was just cool that the founders themselves approached them personally." Michael Asshauer is Co-Founder of Familonet – a Social Network for the Family, which was acquired in 2017 by Moovel – the multimodal mobility platform of Daimler. During his time as Founder he was mainly responsible for the product as Chief Product Officer. Today Michael is working as Head of Product Design of Moovel. In this episode we explore with Michael how he and his team managed to get the first users for their app and how that user growth developed to the hockey stick growth, which every tech founders dreams of.

Growth Show

The Growth Show is a business podcast all about growth.

The hosts Sebastian Kunz and Serhat Kaya are exploring the topic from different perspectives with different guest speakers. Especially from the personal as well as business perspective of their speakers. The speakers are mostly successful entrepreneurs with an amazing track record, growth hackers, practitioners of interesting marketing tactics and growth hacks, coaches and other amazing and interesting people with different backgrounds and experience.

How it began: Like all great stories Sebastian and Serhat were sitting in a bar and talked about different stuff. Until they realized, that they both are interested in hosting a podcast. So they teamed up and tried to figure out what topic would be interesting. Somehow it ended up in the topic growth. All in all the idea of this podcast is to figure out how a podcast works and how podcasts can be grown.

Official LinkedIn Group for discussions about the topic Growth: https://www.linkedin.com/groups/8795377/

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