"You just need to become one with your target audience!“ – Gilles De Clerck is a Growth Marketer. In 2016 he started as a marketer at a SaaS startup called "Salesflare". During that time he learned a lot of things by experimenting and people started to call him growth hacker. When his learning curve flattened he started to work for the growth hacking agency "Growth Revolution" as Head of Growth. He worked with clients on projects from startups to corporates, was responsible for the inbound strategy and the positioning of the growth hacking agency and was the lead of the Growth Revolution conference. Today he is the Founder of Ablaze Growth Studio. ABLAZE crafts and scales ROI-driven growth machines for startups, new ventures and personal brands from the creative intersection of data, experimentation and human psychology. In this episode we dive deep into the secret recipes of a practitioner of growth hacking – a term which describes mostly the continuous adjustment of your marketing strategy to your target groups behaviour – and the discoveries Gilles made down the road of his marketing career.
Growth Show
The Growth Show is a business podcast all about growth.
The hosts Sebastian Kunz and Serhat Kaya are exploring the topic from different perspectives with different guest speakers. Especially from the personal as well as business perspective of their speakers. The speakers are mostly successful entrepreneurs with an amazing track record, growth hackers, practitioners of interesting marketing tactics and growth hacks, coaches and other amazing and interesting people with different backgrounds and experience.
How it began: Like all great stories Sebastian and Serhat were sitting in a bar and talked about different stuff. Until they realized, that they both are interested in hosting a podcast. So they teamed up and tried to figure out what topic would be interesting. Somehow it ended up in the topic growth. All in all the idea of this podcast is to figure out how a podcast works and how podcasts can be grown.
Official LinkedIn Group for discussions about the topic Growth: https://www.linkedin.com/groups/8795377/