In this episode of the Growth Show we have the pleasure to talk with Florian Schneider, who is Founder & CEO of Fairling – a digital trade fair for brands. We talk with Florian about the ups and downs of his journey, about pivots and lessons learned, what KPIs have to do with it, and how they managed to leverage offline events to increase user growth. Also, why paying users are more interesting (not because of the obvious reason).
More about Florian: After studying Information Systems Florian Schneider found his first company Findeling. Only a little later his second entrepreneurial journey started with FAIRLING. Because of an own need he developed a digital KPI model over the course of the next two and a half years, which visualizes the most important KPIs and puts them into perspective. This helped him 10x his revenue by scaling in a controlled way. After more and more companies came up to him and asked for help in finding and visualizing their KPIs, Florian decided to found his third venture Leantree. He now helps managers and founders all over Germany to scale their businesses with his KPI model.
Growth Show
The Growth Show is a business podcast all about growth.
The hosts Sebastian Kunz and Serhat Kaya are exploring the topic from different perspectives with different guest speakers. Especially from the personal as well as business perspective of their speakers. The speakers are mostly successful entrepreneurs with an amazing track record, growth hackers, practitioners of interesting marketing tactics and growth hacks, coaches and other amazing and interesting people with different backgrounds and experience.
How it began: Like all great stories Sebastian and Serhat were sitting in a bar and talked about different stuff. Until they realized, that they both are interested in hosting a podcast. So they teamed up and tried to figure out what topic would be interesting. Somehow it ended up in the topic growth. All in all the idea of this podcast is to figure out how a podcast works and how podcasts can be grown.
Official LinkedIn Group for discussions about the topic Growth: https://www.linkedin.com/groups/8795377/