#23 How to generate 55k leads with an online conference artwork
Growth Show

#23 How to generate 55k leads with an online conference

  • S2E24
  • 33:07
  • May 4th 2020

In this episode of the Growth Show we have the pleasure to talk with Olga Andrienko, who is Head of Global Marketing at SEMrush – a SaaS for online visibility and marketing analytics.

We are talking with Olga about:

  • How to leverage social media & brand reveal for customer success
  • Tactics on ranking optimization for established companies as well as startups
  • Why SEO might be easier for startups
  • The smart SEO strategy of a dentistry 
  • The global marketing day that brought SEMrush 55k leads 
  • The challenges of a 24 hours conference
  • Olga’s Leadership Advice
  • and much more

More about Olga Andrienko:

Olga Andrienko is the Head of Global Marketing at SEMrush. Together with her team, she has built one of the strongest international communities in the online marketing industry. Olga has expanded SEMrushs brand visibility worldwide, bringing >90% YoY growth from the top 10 new markets. She currently leads all SEMrush branding across over 50 countries, ensuring marketers all over the world have access to the best software to run effective online marketing campaigns. 

In 2018 Olga was mentioned among the 25 most influential women in digital marketing by TopRank. She speaks at major marketing conferences and her quotes on online user behavior appear in media such as Business Insider and Washington Post.

Growth Show

The Growth Show is a business podcast all about growth.

The hosts Sebastian Kunz and Serhat Kaya are exploring the topic from different perspectives with different guest speakers. Especially from the personal as well as business perspective of their speakers. The speakers are mostly successful entrepreneurs with an amazing track record, growth hackers, practitioners of interesting marketing tactics and growth hacks, coaches and other amazing and interesting people with different backgrounds and experience.

How it began: Like all great stories Sebastian and Serhat were sitting in a bar and talked about different stuff. Until they realized, that they both are interested in hosting a podcast. So they teamed up and tried to figure out what topic would be interesting. Somehow it ended up in the topic growth. All in all the idea of this podcast is to figure out how a podcast works and how podcasts can be grown.

Official LinkedIn Group for discussions about the topic Growth: https://www.linkedin.com/groups/8795377/

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