In this episode of the Growth Show we have the pleasure to talk with Anna Rauch & Alex Tymann, both Co-Founders of Hēdoïne, a DTC (direct to consumer) fashion brand for tights.
We are talking with Anna & Alex about:
- the beginning of her journey and why they decided to reinvent tights
- their biggest challenges in building a fashion brand
- how Hēdoïne markets itself and how Anna & Alex built the brand itself
- how their work changed in times of the pandemic Covid-19
- and much more
More about Anna Rauch:
10 years in banking at UBS, Morgan Stanley and Citigroup in Frankfurt, Singapore and London with roles across COO Office, Product Management and the Innovation Lab.
Exit to run EMEA Partnerships & Enterprise Suppliers for FinTech scale-up C2FO helping companies optimize their working capital and driving marketplace expansion.
More about Alex Tymann:
5 years restructuring consulting at PwC assessing distressed companies business models and helping turnaround.
Exit to become the CFO of a tech startup, later venture building experience as VP Strategy & Operations for an incubator helping startups to build business models, strategy and raise funds.
Growth Show
The Growth Show is a business podcast all about growth.
The hosts Sebastian Kunz and Serhat Kaya are exploring the topic from different perspectives with different guest speakers. Especially from the personal as well as business perspective of their speakers. The speakers are mostly successful entrepreneurs with an amazing track record, growth hackers, practitioners of interesting marketing tactics and growth hacks, coaches and other amazing and interesting people with different backgrounds and experience.
How it began: Like all great stories Sebastian and Serhat were sitting in a bar and talked about different stuff. Until they realized, that they both are interested in hosting a podcast. So they teamed up and tried to figure out what topic would be interesting. Somehow it ended up in the topic growth. All in all the idea of this podcast is to figure out how a podcast works and how podcasts can be grown.
Official LinkedIn Group for discussions about the topic Growth: https://www.linkedin.com/groups/8795377/