#32 How to speak the language of your customer artwork
Growth Show

#32 How to speak the language of your customer

  • S2E33
  • 37:33
  • September 8th 2020

In this episode of the Growth Show we have the pleasure to talk with serial founder Sujan Patel. Sujan is founder of companies such as Mailshake, Right Inbox, Norbert and WebProfits.

Sujan is sharing with us his greatest learning as entrepreneur, the biggest mistakes entrepreneurs and marketers do, how to 10x a SaaS business and what 10x businesses have in common, strategies on customer retention, why it’s important to speak the language of the customer and much much more.

More about Sujan Patel:

Sujan Patel is the founder of Mailshake, a sales engagement software used by 20,000 sales and marketing professionals. He also owns 8 other SaaS companies under the Ramp Venture brand. Sujan has over 15 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Cafepress and many other Fortune 500 caliber companies.

Growth Show

The Growth Show is a business podcast all about growth.

The hosts Sebastian Kunz and Serhat Kaya are exploring the topic from different perspectives with different guest speakers. Especially from the personal as well as business perspective of their speakers. The speakers are mostly successful entrepreneurs with an amazing track record, growth hackers, practitioners of interesting marketing tactics and growth hacks, coaches and other amazing and interesting people with different backgrounds and experience.

How it began: Like all great stories Sebastian and Serhat were sitting in a bar and talked about different stuff. Until they realized, that they both are interested in hosting a podcast. So they teamed up and tried to figure out what topic would be interesting. Somehow it ended up in the topic growth. All in all the idea of this podcast is to figure out how a podcast works and how podcasts can be grown.

Official LinkedIn Group for discussions about the topic Growth: https://www.linkedin.com/groups/8795377/

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