#36 How an SEO expert forced Google to change its guidelines artwork
Growth Show

#36 How an SEO expert forced Google to change its guidelines

  • S2E37
  • 35:14
  • December 8th 2020

In this episode of the Growth Show we have the pleasure to talk with Kyle Roof. He is Co-Founder of High Voltage SEO Agency, Page Optimizer Pro and Internet Marketing Gold.

Kyle shares with us amazing insights on SEO, since he has done lots of SEO experiments. We are talking about a few of his findings: Why you shouldn’t try to educate Google, why Backlinks are not forever, how an experiment he ran forced Google to change its guidelines and much more!

More about Kyle:

Kyle is responsible for the development and implementation of all SEO techniques used by High Voltage SEO Agency and PageOptimizer Pro SEO tool. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques. Kyle is also co-host of SEO Fight Club a weekly YouTube show that covers a multitude of SEO topics. Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world. 

Growth Show

The Growth Show is a business podcast all about growth.

The hosts Sebastian Kunz and Serhat Kaya are exploring the topic from different perspectives with different guest speakers. Especially from the personal as well as business perspective of their speakers. The speakers are mostly successful entrepreneurs with an amazing track record, growth hackers, practitioners of interesting marketing tactics and growth hacks, coaches and other amazing and interesting people with different backgrounds and experience.

How it began: Like all great stories Sebastian and Serhat were sitting in a bar and talked about different stuff. Until they realized, that they both are interested in hosting a podcast. So they teamed up and tried to figure out what topic would be interesting. Somehow it ended up in the topic growth. All in all the idea of this podcast is to figure out how a podcast works and how podcasts can be grown.

Official LinkedIn Group for discussions about the topic Growth: https://www.linkedin.com/groups/8795377/

© Serhat Kaya & Sebastian Kunz – All rights reserved.
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