2024 State of ABM in APAC: Live Q&A and Insights Unveiled
- 58:34
- March 25th 2024
Join us to unpack the results from our recent State of Account-Based Marketing in APAC report.
We briefly overview the report findings before moving into the Q&A.
In this session, we aimed to answer as many of your questions about ABM and the specific challenges of running ABM in APAC as possible.
Get your copy of the ABM in APAC report here: https://abm.xgrowth.com.au/2023-report/
The report provides valuable and engaging information for B2B industry professionals seeking greater insight and understanding of how ABM is currently run in the APAC region.
Over one hundred CMOs, VPs and Head of Marketing participated in our survey alongside our experts to discuss ABM insights, strategies and future predictions.
The consistent takeaway? APAC remains bullish on ABM.
Prefer to watch? Check out the event on our YouTube channel.
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🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/
Hosted & Produced by Alexander Hipwell, Shahin Hoda, Gus Shaw & Allysa Maywald from xGrowth.
We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]
And for all our other socials visit: https://mtr.bio/xgrowth
Growth Colony: Australia's B2B Growth Podcast
We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.
In each episode we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!
Hosted by Shahin Hoda
Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.