2024 State of ABM in APAC: Live Q&A and Insights Unveiled
- 58:34
- March 25th 2024
Join us to unpack the results from our recent State of Account-Based Marketing in APAC report.
We briefly overview the report findings before moving into the Q&A.
In this session, we aimed to answer as many of your questions about ABM and the specific challenges of running ABM in APAC as possible.
Get your copy of the ABM in APAC report here: https://abm.xgrowth.com.au/2023-report/
The report provides valuable and engaging information for B2B industry professionals seeking greater insight and understanding of how ABM is currently run in the APAC region.
Over one hundred CMOs, VPs and Head of Marketing participated in our survey alongside our experts to discuss ABM insights, strategies and future predictions.
The consistent takeaway? APAC remains bullish on ABM.
Prefer to watch? Check out the event on our YouTube channel.
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🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/
Hosted & Produced by Alexander Hipwell, Shahin Hoda, Gus Shaw & Allysa Maywald from xGrowth.
We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]
And for all our other socials visit: https://mtr.bio/xgrowth
APAC's B2B Growth Podcast
APAC's B2B Growth Podcast (formerly Growth Colony) is a bi-weekly interview show unpacking trends, busting myths and delivering insights B2B marketing and sales leaders across Asia-Pacific can put to work today.
Each episode, host Shahin Hoda sits down with a marketing leader, sales leader, founder or operator who has a real point of view, not a generic take.
Guests bring specific stories from inside their own companies: what worked, what failed and what they'd do differently.
We cover what's actually driving B2B growth in the region: account-based marketing built for APAC rather than adapted from a US or UK playbook, sales and marketing alignment, and founder and operator commentary from people doing the work, not just talking about it.
If you're a B2B marketing or sales leader in Australia, New Zealand, Singapore or anywhere else in Asia-Pacific trying to build pipeline from strategic accounts, this show is for you.
Hosted by Shahin Hoda, founder of xGrowth. xGrowth is an account-based marketing and go-to-market agency helping global B2B technology companies improve customer acquisition, build qualified pipeline and win strategic accounts across APAC.
The agency works with regional sales and marketing teams to identify priority accounts, develop coordinated campaigns and turn commercial opportunities into measurable growth.
With specialist regional expertise and hands-on execution support, xGrowth gives lean marketing teams the strategy and capacity needed to enter new markets, reach enterprise buyers and grow valuable customer relationships.
New episodes every two weeks. Subscribe so you don't miss one, and sign up for the xG Weekly newsletter for more insights on B2B growth across APAC.