Nicholas Kontopoulos from Adobe: How to Develop a Sales Mindset as a Marketer
- E72
- 33:47
- July 21st 2021
In this episode, host Shahin Hoda chats with Nicholas Kontopoulos, APAC Regional Head of Growth Marketing at Adobe about how marketers can step into sales teams’ shoes and work towards achieving alignment with them.
As the Asia Pacific Regional Head of Marketing, Adobe DX Commercial, Nicholas harnesses over 25 years of professional experience, built across multiple industries and geographies.
Nicholas advises marketers to be a part of the sales process by joining discovery calls and listening to the conversations SDRs have with prospects. He also emphasises the importance of seeking sales input while creating content and shares some interesting details about Adobe’s brand to revenue framework.
Read the show notes: https://xgrowth.com.au/blogs/develop-sales-mindset/
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Growth Colony: Australia's B2B Growth Podcast
We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.
Each week we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!
Hosted by Shahin Hoda
Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.