Micah Gabriels: How to Transition from Word of Mouth to Marketing-Led Growth
- E83
- 27:31
- September 29th 2021
In this episode, host Shahin Hoda chats with Micah Gabriels, CEO at Mooven, a company building software solutions for traffic management to reduce the impact of construction and roading projects.
They discuss how Mooven has transitioned from a word-of-mouth approach to a marketing-led growth plan, the challenges they've had along the way, how they've addressed them and what's next.
Micah is an environmental economist by training who spent the latter part of his career creating customer-centric products.
He is passionate about bringing these experiences together to drive transformative outcomes for society by enabling us to transition to the cities of the future more quickly — while also enjoying the journey.
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Growth Colony: Australia's B2B Growth Podcast
We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.
Each week we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!
Hosted by Shahin Hoda
Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.