ABM Talks: 5 Things You’ll Need For Your First ABM Campaign
- E67
- 50:52
- June 22nd 2021
ABM Talks are open AMA style sessions for ABM experts, practitioners and the curious to discuss the world of Account-Based Marketing & ABX.
In this session, we’ll be discussing what you’ll need to prepare before running your first ABM campaign.
We'll be covering:
- Who you’ll need on board from the company
- Finding your sales partner
- Clearly outlining your ICP & the accounts your targeting
- Defining your success metrics
- What essential tools you’ll need
If you want to participate in one of these sessions make sure to join the community slack channel at https://growthcolony.org/slack
Growth Colony: Australia's B2B Growth Podcast
We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.
Each week we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!
Hosted by Shahin Hoda
Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.