ABM Talks: How to Run Your First ABM Pilot Campaign
- E80
- 52:55
- September 14th 2021
In this session, we discuss how to run a successful Account-Based Marketing pilot campaign.
We'll be covering:
- How to select your accounts
- How to engage with sales
- How to approach orchestration and tactics
- What to report on
ABM Talks are open AMA style sessions for ABM experts, practitioners and the curious to discuss the world of Account-Based Marketing & ABX.
Join the Slack channel: https://growthcolony.org/slack
Growth Colony: Australia's B2B Growth Podcast
We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.
Each week we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!
Hosted by Shahin Hoda
Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.