In this session, we discuss how to run a successful Account-Based Marketing pilot campaign.
We'll be covering:
- How to select your accounts
- How to engage with sales
- How to approach orchestration and tactics
- What to report on
ABM Talks are open AMA style sessions for ABM experts, practitioners and the curious to discuss the world of Account-Based Marketing & ABX.
Growth Colony: Australia's B2B Growth Podcast
On this podcast, you'll hear from B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.
Hosted by Shahin Hoda
Produced by Shahin Hoda & Alexander Hipwell