APAC's B2B Growth Podcast
ABM Talks: How to Run Your First ABM Pilot Campaign
- E80
- 52:55
- September 14th 2021
In this session, we discuss how to run a successful Account-Based Marketing pilot campaign.
We'll be covering:
- How to select your accounts
- How to engage with sales
- How to approach orchestration and tactics
- What to report on
ABM Talks are open AMA style sessions for ABM experts, practitioners and the curious to discuss the world of Account-Based Marketing & ABX.
Join the Slack channel: https://growthcolony.org/slack
APAC's B2B Growth Podcast
On APAC's B2B Growth Podcast, we unpack trends, bust myths, and deliver insights you can put to work today to drive growth in APAC.
Hosted by Shahin Hoda & Vinnie Romano
Produced by Shahin Hoda & Alexander Hipwell from xGrowth
Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter