ABM Talks: How to Sell Account-Based Marketing to the Sales Team

ABM Talks are open AMA style session for ABM experts and the curious to discuss what’s happening in the world of Account-based marketing and ABX.

Today we’re tackling the topic of how to sell account-based marketing to the sales team. 

According to a LinkedIn survey 56% of B2B brands now leverage ABM, a TOPO report also points out 80% of marketing teams worldwide have confirmed a higher return on investment from ABM initiatives.

But for ABM to have any chance of success, the sales and marketing teams need to be aligned. Forester reports that having an active collaboration between the teams to craft and execute ABM plans have a much higher chance of exceeding their targets.

For the first half of this session, Shahin tackles the topic, then in the second half, we answer submitted community questions around ABM. 

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