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ABM Talks: How to Transition from Demand Gen to Account-Based Marketing artwork
APAC's B2B Growth Podcast

ABM Talks: How to Transition from Demand Gen to Account-Based Marketing

  • E62
  • 51:47
  • May 21st 2021

In this episode, we discuss how to transition from DemandGen to an Account-Based strategy. 

We discuss:

  • ​How your marketing tactics are going to differ for successful account-based engagement
  • ​How you’ll need to change your KPIs and metrics to measure success
  • ​How your relationship and interactions with sales are going to change
  • ​How should you change your approach to account and vertical research
  • ​What tools you will need

ABM Talks are open AMA style session for ABM experts and the curious to discuss what’s happening in the world of Account-based marketing and ABX. 

If you want to participate in one of these sessions make sure to join the community slack channel at https://growthcolony.org/slack

APAC's B2B Growth Podcast

APAC's B2B Growth Podcast (formerly Growth Colony) is a bi-weekly interview show unpacking trends, busting myths and delivering insights B2B marketing and sales leaders across Asia-Pacific can put to work today.

Each episode, host Shahin Hoda sits down with a marketing leader, sales leader, founder or operator who has a real point of view, not a generic take.

Guests bring specific stories from inside their own companies: what worked, what failed and what they'd do differently.

We cover what's actually driving B2B growth in the region: account-based marketing built for APAC rather than adapted from a US or UK playbook, sales and marketing alignment, and founder and operator commentary from people doing the work, not just talking about it.

If you're a B2B marketing or sales leader in Australia, New Zealand, Singapore or anywhere else in Asia-Pacific trying to build pipeline from strategic accounts, this show is for you.

Hosted by Shahin Hoda, founder of xGrowth. xGrowth is an account-based marketing and go-to-market agency helping global B2B technology companies improve customer acquisition, build qualified pipeline and win strategic accounts across APAC.

The agency works with regional sales and marketing teams to identify priority accounts, develop coordinated campaigns and turn commercial opportunities into measurable growth.

With specialist regional expertise and hands-on execution support, xGrowth gives lean marketing teams the strategy and capacity needed to enter new markets, reach enterprise buyers and grow valuable customer relationships.

New episodes every two weeks. Subscribe so you don't miss one, and sign up for the xG Weekly newsletter for more insights on B2B growth across APAC.