ABM Talks: How to Transition from Demand Gen to Account-Based Marketing

In this episode, we discuss how to transition from DemandGen to an Account-Based strategy. 

We discuss:

• ​How your marketing tactics are going to differ for successful account-based engagement
• ​How you’ll need to change your KPIs and metrics to measure success
• ​How your relationship and interactions with sales are going to change
• ​How should you change your approach to account and vertical research
• ​What tools you will need

ABM Talks are open AMA style session for ABM experts and the curious to discuss what’s happening in the world of Account-based marketing and ABX. 

If you want to participate in one of these sessions make sure to join the community slack channel at https://growthcolony.org/slack