How to Become a Board Member as a Marketer

How does a Marketer get on the board? Well, Anne Massey from the CEO Institute and chair of a collective group of organisations joins Shahin to delve into how you can get a seat at the table.

This episode also covers...

• Why it’s so important for marketing to be on the board
• The do’s and don’ts of getting on the board
• Your relationship with the CEO and building internal networks
• The evolution in the market with AI

About Anne...

With extensive global experience spanning hospitality, market research, technology software, and social sustainability, Anne is the ultimate professional chameleon - demonstrating an exceptional ability to adapt and thrive in diverse environments.

Her career journey reads like a game of executive bingo, featuring roles such as board chair, CEO, entrepreneur, executive coach, business developer, and public speaker. Anne exemplifies the essence of career adaptability, making her an asset in any professional landscape.

Based in Australia, Anne serves as the Chair at The CEO Institute NSW for two Syndicate groups of CEOs - because why settle for one when you can have two? She also chairs the ACDC Project at Community Mental Health Australia, proving that she’s not just about the bottom line but also about supporting communities. Her board memberships include the Kariba Retail Group and an advisory role for Resilient Ready Australia.

Resources mentioned in this episode:

• Harvard Business Review
• Amy Gallo
• Amy Edmondson
• Dare to Lead - Brené Brown
• The New CEO - Ty Wiggins
• The CEO Institute
• Moby Siddique
• Laura Barnes
• Green shoots of change in the Boardroom Review (2024)

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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

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