What does it mean to be a Thought Leader? artwork
APAC's B2B Growth Podcast

What does it mean to be a Thought Leader?

  • E218
  • 57:37
  • October 23rd 2024

Join Vinnie and Ashley Faus, Head of Lifecycle Marketing at Atlassian, on their chat about what makes someone a Thought Leader and how you can be one.

This episode also covers...

  • How to be a Thought Leader
  • The difference between a Thought Leader, a Subject Matter Expert, and an Influencer
  • Ashley's Thought Leader model and pillars

About Ashley...

Marketer, writer, speaker by day... singer, actor, fitness fiend by night!

Ashley has handled all aspects of marketing strategy and execution, from product marketing, to demand-gen, to content and events. She loves telling the high-level stories that resonate with an audience and connecting the dots between types of assets and distribution channels.

Her writing has been published on TIME, Forbes, MarketingProfs, and The Muse, and she’s spoken on various marketing topics for INBOUND, Harvard Business Review, and MarketingProfs.

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Hosted & Produced by Vinnie Romano, Allysa Maywald & Alexander Hipwell, from xGrowth.

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APAC's B2B Growth Podcast

On APAC's B2B Growth Podcast, we unpack trends, bust myths, and deliver insights you can put to work today to drive growth in APAC.

Hosted by Shahin Hoda & Vinnie Romano

Produced by Shahin Hoda & Alexander Hipwell from xGrowth

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