How to Approach Digital Personalisation in B2B Marketing

CEO of Trendemon, Avishai Sharon, joins Shahin on the episode to chat about optimising digital experiences in B2B marketing.

Learn about what's working in the digital experience space and how you can connect with your audience better.

This episode also covers...

• Tactics and strategies for building meaningful digital experiences for your audience
• Gated vs Ungated content
• Content creation with LLMs

About Avishai...

Avishai Sharon, the Co-founder and CEO of Trendemon, brings over 20 years of experience in marketing and sales technology.

Prior to Trendemon, which is transforming B2B and ABM web experiences, he founded GISight, a software development agency catering to Fortune 500 companies.

Avishai honed his leadership abilities in the Israeli Air Force, where he served as an officer in critical technological roles.

Outside of work, he is an extreme sports enthusiast, engaging in activities like kitesurfing, diving, paragliding, and marathon running.

Resources mentioned in this episode:

• The Hard Thing About Hard Things - Ben Horowitz
• Team of Teams - Stanley McChrystal

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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

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