What's it like to chat with the Ad Contrarian, Bob Hoffman? You're about to find out, as we get down to business discussing hypocrisy and the fundamentals in the marketing and advertising industry.
🚨 This episode uses explicit language 🚨
🎥 Prefer to watch the conversation?
We've got a link for you: https://youtu.be/OAHVU-MWFDg
This episode covers...
- Making an impression
- The importance of being skeptical
- Building your brand
- and His book, The Three Word Brief
About Bob...
Bob is a writer and speaker. He has written seven books about advertising, each of which has been an Amazon #1 seller.
Before leaving the advertising business, Bob had been the chief executive of two independent ad agencies, and the US operation of an international agency.
Bob's blog, The Ad Contrarian, was named one of the world's most influential marketing and advertising blogs by Business Insider.
His commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcastng, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.
Bob has served on the boards of the Advertising and Marketing International Network, the Foundation for Osteoporosis Research and Education, and the PGA Foundation of Northern California. He spent one year as Special Assistant to the Executive Director of the California Academy of Sciences.
Resources mentioned in this episode:
- The Ad Contrarian Newsletter
- The Three Word Brief - Bob Hoffman
- The Long and Short of It - Les Binet & Peter Field
- A Complete Unknown - Film
People to watch in the space:
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APAC's B2B Growth Podcast
APAC's B2B Growth Podcast (formerly Growth Colony) is a bi-weekly interview show unpacking trends, busting myths and delivering insights B2B marketing and sales leaders across Asia-Pacific can put to work today.
Each episode, host Shahin Hoda sits down with a marketing leader, sales leader, founder or operator who has a real point of view, not a generic take.
Guests bring specific stories from inside their own companies: what worked, what failed and what they'd do differently.
We cover what's actually driving B2B growth in the region: account-based marketing built for APAC rather than adapted from a US or UK playbook, sales and marketing alignment, and founder and operator commentary from people doing the work, not just talking about it.
If you're a B2B marketing or sales leader in Australia, New Zealand, Singapore or anywhere else in Asia-Pacific trying to build pipeline from strategic accounts, this show is for you.
Hosted by Shahin Hoda, founder of xGrowth. xGrowth is an account-based marketing and go-to-market agency helping global B2B technology companies improve customer acquisition, build qualified pipeline and win strategic accounts across APAC.
The agency works with regional sales and marketing teams to identify priority accounts, develop coordinated campaigns and turn commercial opportunities into measurable growth.
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