The Marketing Fundamentals With Bob Hoffman

What's it like to chat with the Ad Contrarian, Bob Hoffman? You're about to find out, as we get down to business discussing hypocrisy and the fundamentals in the marketing and advertising industry.

🚨 This episode uses explicit language 🚨

🎥 Prefer to watch the conversation?

We've got a link for you: https://youtu.be/OAHVU-MWFDg

This episode covers...

• Making an impression
• The importance of being skeptical
• Building your brand
• and His book, The Three Word Brief 

About Bob...

Bob is a writer and speaker. He has written seven books about advertising, each of which has been an Amazon #1 seller.

Before leaving the advertising business, Bob had been the chief executive of two independent ad agencies, and the US operation of an international agency.

Bob's blog, The Ad Contrarian, was named one of the world's most influential marketing and advertising blogs by Business Insider.

His commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcastng, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.

Bob has served on the boards of the Advertising and Marketing International Network, the Foundation for Osteoporosis Research and Education, and the PGA Foundation of Northern California. He spent one year as Special Assistant to the Executive Director of the California Academy of Sciences.

Resources mentioned in this episode:

• The Ad Contrarian Newsletter
• The Three Word Brief - Bob Hoffman
• The Long and Short of It - Les Binet & Peter Field
• A Complete Unknown - Film

People to watch in the space:

• Dave Trott
• Mark Ritson
• Byron Sharp
• Karen Nelson-Field
• Orlando Wood
• Brian Jacobs

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