Carlota Feliu Argila from HP: How Should B2B Marketers Approach Japan & Korea
- E88
- 23:13
- November 3rd 2021
Shahin chats with Carlota Feliu Argila, Global Marketing Leader - 3D Printing & Digital Manufacturing at HP about how B2B marketers should approach marketing in Japan and Korea.
Carlota is a B2B marketer based in Barcelona with experience in tech and innovation companies, from start-ups to large corporations. Carlota is now leading the Global Markets team at HP 3D printing, and overseeing the demand generation and ABM efforts in AMS, EMEA and APJ.
Carlota considers herself a fair and inclusive leader, acknowledging the responsibility of the impact that she knows, as a leader, she can have on her people and team and always trying to help her mentees be the best version of themselves.
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In each episode we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!
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