How to Measure the Success of Your ABM Program

Shahin chats with Christian Weiss, Director of Account-Based Marketing for Autodesk, about how to measure the success of your ABM program.

The episode covers the following:

• The importance of transparency in accounts
• What short-term & mid-term KPIs you should focus on
• How to manage expectations & avoid over-promising
• Making sure your data is clean

Christian Weiss is a founding member of the ABM global leadership team at Autodesk. During his almost 17 years at Autodesk, Christian has held many marketing roles, with 12 years in a leadership position – always with a strong customer-centric mindset and a passion for the relationship with sales on eye level.

Christian’s academic background is in Architecture and Business, where he majored in Marketing and IT.

Resources mentioned in this episode:

• The 7 Habits of Highly Effective People - Stephen Covey
• The Five Dysfunctions of a Team - Patrick Lencioni

_________________

Want to be a part of something great? Fill out the ABM in APAC survey for exclusive tools, insights and a chance at winning a free customised team consultation with xGrowth's experts to help with your ABM strategy.

https://www.surveymonkey.com/r/ABM-APAC-2023

_________________

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]