How to Measure the Success of Your ABM Program
- E183
- 39:09
- August 23rd 2023
Shahin chats with Christian Weiss, Director of Account-Based Marketing for Autodesk, about how to measure the success of your ABM program.
The episode covers the following:
- The importance of transparency in accounts
- What short-term & mid-term KPIs you should focus on
- How to manage expectations & avoid over-promising
- Making sure your data is clean
Christian Weiss is a founding member of the ABM global leadership team at Autodesk. During his almost 17 years at Autodesk, Christian has held many marketing roles, with 12 years in a leadership position – always with a strong customer-centric mindset and a passion for the relationship with sales on eye level.
Christian’s academic background is in Architecture and Business, where he majored in Marketing and IT.
Resources mentioned in this episode:
- The 7 Habits of Highly Effective People - Stephen Covey
- The Five Dysfunctions of a Team - Patrick Lencioni
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https://www.surveymonkey.com/r/ABM-APAC-2023
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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]
Growth Colony: APAC's B2B Growth Podcast
We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.
In each episode we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!
Hosted by Shahin Hoda
Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.