Rebroadcast | EP#27 Andrea Dixon from DocuSign: How COVID-19 Changed Lead Scoring
- E94
- 25:36
- December 21st 2021
In this episode, host Shahin Hoda and Andrea Dixon from DocuSign analyse how the COVID-19 pandemic has placed lead scoring under the spotlight.
Andrea goes through some examples of how her team has improved their own processes and about the new industries reaching out to DocuSign. Her unique perspective is a priceless insight to understanding the importance of lead scoring, today and in the future.
Read the show notes: https://xgrowth.com.au/blogs/lead-scoring-docusign/
Join the Slack channel: https://growthcolony.org/slack
Growth Colony: Australia's B2B Growth Podcast
We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.
Each week we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!
Hosted by Shahin Hoda
Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.