Rebroadcast | EP#63 Ray Kloss from Cisco: How to Lead a Successful APAC Marketing Team artwork
Growth Colony: Australia's B2B Growth Podcast

Rebroadcast | EP#63 Ray Kloss from Cisco: How to Lead a Successful APAC Marketing Team

  • E95
  • 50:09
  • December 23rd 2021

In this episode, host Shahin Hoda chats with Ray Kloss, Director of Brand Marketing for APJC at Cisco, about how diversity within the region impacts marketing and what can marketers do to set themselves up for success.

During this interesting conversation, Ray talks about the importance of having an “insider” from every culture to help make better marketing and hiring decisions.

He also shares some valuable advice on mentoring, having a local network and managing the APAC region, specifically India and Japan, by citing stories from his personal experience. 

Ray is a seasoned B2B marketer with over two decades of experience across all aspects of enterprise software and technology, including sales, marketing, ecosystems & channels, and delivery.

He has successfully led major projects across North America, Greater China, Southeast Asia, India, Japan, Australia and New Zealand.

Read the show notes: https://xgrowth.com.au/blogs/lead-apac-marketing/

Join the Slack channel: https://growthcolony.org/slack

Growth Colony: Australia's B2B Growth Podcast

We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.

Each week we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!

Hosted by Shahin Hoda

Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.