Founder Story | Nick Sheehan: Why You Should Ditch Your Plan B
- E66
- 30:33
- June 16th 2021
In this episode, host Shahin Hoda chats to Nick Sheehan, Founder & CEO at EFEX.
EFEX, an Australian Business Technology Service provider, dedicated to ‘making IT simple and accessible for SME’s and enterprise-sized companies.
Nick shares his experience in entrepreneurship and discusses why he believes you shouldn't have a plan B as well as the importance of staying true to your values throughout the entire journey.
A combination of Nick’s strong work ethic, problem-solving skills and his passion for helping others is part of the reason EFEX came to fruition. Nick noticed that notionally, newer technology was out of reach for many Australian business owners and C-level executives which was primarily due to the large upfront capital outlay and complexity overload. As a result, he created a customer service-led business to provide a range of technologies through a single provider and subscription, or AaS (As-a-Service), consumption model.
EFEX has won several awards over the years for its commitment to the Australian technology and SMB industry. It has been named on The AFRs BRWs Fast Starter list twice and placed as runner up in the CRN Fast50 Awards in both 2015 and 2016.
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APAC's B2B Growth Podcast
APAC's B2B Growth Podcast (formerly Growth Colony) is a bi-weekly interview show unpacking trends, busting myths and delivering insights B2B marketing and sales leaders across Asia-Pacific can put to work today.
Each episode, host Shahin Hoda sits down with a marketing leader, sales leader, founder or operator who has a real point of view, not a generic take.
Guests bring specific stories from inside their own companies: what worked, what failed and what they'd do differently.
We cover what's actually driving B2B growth in the region: account-based marketing built for APAC rather than adapted from a US or UK playbook, sales and marketing alignment, and founder and operator commentary from people doing the work, not just talking about it.
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