Founder Story | Nick Sheehan: Why You Should Ditch Your Plan B
- E66
- 30:33
- June 16th 2021
In this episode, host Shahin Hoda chats to Nick Sheehan, Founder & CEO at EFEX.
EFEX, an Australian Business Technology Service provider, dedicated to ‘making IT simple and accessible for SME’s and enterprise-sized companies.
Nick shares his experience in entrepreneurship and discusses why he believes you shouldn't have a plan B as well as the importance of staying true to your values throughout the entire journey.
A combination of Nick’s strong work ethic, problem-solving skills and his passion for helping others is part of the reason EFEX came to fruition. Nick noticed that notionally, newer technology was out of reach for many Australian business owners and C-level executives which was primarily due to the large upfront capital outlay and complexity overload. As a result, he created a customer service-led business to provide a range of technologies through a single provider and subscription, or AaS (As-a-Service), consumption model.
EFEX has won several awards over the years for its commitment to the Australian technology and SMB industry. It has been named on The AFRs BRWs Fast Starter list twice and placed as runner up in the CRN Fast50 Awards in both 2015 and 2016.
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Growth Colony: Australia's B2B Growth Podcast
We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.
Each week we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!
Hosted by Shahin Hoda
Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.