How to Use Customer Engagement in Your ABM Strategy artwork
Growth Colony: APAC's B2B Growth Podcast

How to Use Customer Engagement in Your ABM Strategy

  • E206
  • 35:50
  • May 29th 2024

In this episode, Shahin chats with Gabrielle Pirzad, Director of ABM Strategy & Global Programs at Cloud Software Group.

Customer engagement is a crucial part of your Account-Based Marketing strategy, allowing you to figure out what's working and what's not.

This episode also covers...

  • How to measure customer engagement in your ABM strategy
  • How to make those segmentation decisions
  • How to evaluate the success of your targeted ABM campaigns

About Gabrielle...

With over 15 years of experience in B2B marketing, Gabrielle is a leader who thrives on innovation, collaboration, and customer-centricity.

Gabrielle has leveraged her skills and credentials in Marketing, CRM, consulting, and NLP to understand the needs and preferences of her customers, and to design and implement solutions that generate value and loyalty.

Resources mentioned in this episode:


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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

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Growth Colony: APAC's B2B Growth Podcast

We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.

In each episode we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!

Hosted by Shahin Hoda

Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.