Shahin chats with Georgia Watson, Sales Enablement Leader (ASEANSK region) at IBM, to discuss how you can leverage your sales enablement game in the market.
The episode covers the following:
- Defining sales enablement
- How to align with your company’s sales objectives
- The impact of Generative AI on sales enablement
- Where to start with sales enablement
Georgia Watson is an enablement and learning leader, passionate about innovation, growth, and inclusion. With experience spanning the technology and education sectors, she has garnered accolades for creating impactful learning experiences across Australia, Europe, Africa, and the Middle East.
Leading sales enablement programs for IBM across ASEANZK region, Georgia is dedicated to transforming skills and culture to maximise growth and revenue.
Georgia volunteers as the Co-Global Chapter Director for the Sales Enablement Society, connecting enablers through local chapters and elevating the enablement community.
When she is not working, Georgia enjoys playing superheroes with her sons or hiding from them trying to sneak in some yoga.
Resources mentioned in this episode:
_________________
Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]
APAC's B2B Growth Podcast
APAC's B2B Growth Podcast (formerly Growth Colony) is a bi-weekly interview show unpacking trends, busting myths and delivering insights B2B marketing and sales leaders across Asia-Pacific can put to work today.
Each episode, host Shahin Hoda sits down with a marketing leader, sales leader, founder or operator who has a real point of view, not a generic take.
Guests bring specific stories from inside their own companies: what worked, what failed and what they'd do differently.
We cover what's actually driving B2B growth in the region: account-based marketing built for APAC rather than adapted from a US or UK playbook, sales and marketing alignment, and founder and operator commentary from people doing the work, not just talking about it.
If you're a B2B marketing or sales leader in Australia, New Zealand, Singapore or anywhere else in Asia-Pacific trying to build pipeline from strategic accounts, this show is for you.
Hosted by Shahin Hoda, founder of xGrowth. xGrowth is an account-based marketing and go-to-market agency helping global B2B technology companies improve customer acquisition, build qualified pipeline and win strategic accounts across APAC.
The agency works with regional sales and marketing teams to identify priority accounts, develop coordinated campaigns and turn commercial opportunities into measurable growth.
With specialist regional expertise and hands-on execution support, xGrowth gives lean marketing teams the strategy and capacity needed to enter new markets, reach enterprise buyers and grow valuable customer relationships.
New episodes every two weeks. Subscribe so you don't miss one, and sign up for the xG Weekly newsletter for more insights on B2B growth across APAC.