Greg Nutter: How Marketers Should Approach Complex Sales

Shahin chats with Greg Nutter, Principal Consultant and Founder of Soloquent Inc., about Marketing in complex sales environments and what marketers should know from the sales side of the equation.

Greg helps business owners and senior sales and marketing executives solve revenue growth problems through direct, indirect, or multi-channel sales models. With over thirty-five years of experience, he has worked with a wide range of companies to develop strategies, programs, processes, and tools to grow revenues, enter new markets, increase sales consistency, and develop skilled sales, channel, and management personnel.

Resources mentioned in this episode:

Greg has read and was impacted by SPIN Selling by Neil Rackham.

His book P3 Selling focuses on the powerful and proven strategies for today's B2B seller.

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Hosted & Produced by Shahin Hoda & Alexander Hipwell, from xGrowth

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