Shahin chats with Hamish Grant, Vice President Marketing at SafetyCulture about product-led growth.
The episode covers:
- The PLG model
- The importance of company culture in regard to PLG
- The importance of all customers
Hamish is an experienced marketer, strategist and business leader with a passion for new technologies and hyper-growth companies. He specialises in category-defining growth strategies from startup to enterprise, and has held a number of senior leadership roles in technology companies in Australia and around the world.
Resources mentioned in this episode:
- Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
For your copy of the State of ABM in APAC Report (2022): https://abm.xgrowth.com.au/report/
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Growth Colony: Australia's B2B Growth Podcast
We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.
Each week we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!
Hosted by Shahin Hoda
Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.