Nathan Field: How to Use SaaS Analytics to Drive Growth

What is the best way to set up and leverage your analytics for your SaaS business? And how do you even start to track these points of data?

There are so many reasons why an effective analytics structure is essential for a SaaS business. It will help you refine your user activation, where the worst churn may be hiding, help segment your customers, highlight the most profitable ones and so much more.

In this episode, xGrowth Founder, Shahin Hoda sits down with Drawboard’s Head of Marketing, Nathan Field to discuss how to start tracking your SaaS analytics and Drawboard’s journey to date.

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