Brandon Redlinger: How to Craft Awesome Research-Based Content
- E64
- 34:25
- June 2nd 2021
Shahin chats with Brandon Redlinger, Senior Director, Product Marketing at ringDNA, about how marketers can create content that actually adds value to readers.
Brandon shares practical ways to look for interesting topics to write about and sheds light on a team structure that works best when creating large pieces of content such as ebooks.
During the conversation, he also stresses the importance of having long-term relationships with industry influencers and advises marketers to be strategic about the whole process.
Brandon Redlinger is the Senior Director of Product Marketing at ringDNA. He has an extensive background in helping organizations create GTM strategies and orchestrate demand gen programs to power sales execution.
He’s passionate about the intersection between technology and psychology, especially as it applies to growing businesses. In his spare time, you'll often time him reading, playing hockey or spending time with his family.
Read the show notes: https://xgrowth.com.au/blogs/content-marketing-strategy
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APAC's B2B Growth Podcast
APAC's B2B Growth Podcast (formerly Growth Colony) is a bi-weekly interview show unpacking trends, busting myths and delivering insights B2B marketing and sales leaders across Asia-Pacific can put to work today.
Each episode, host Shahin Hoda sits down with a marketing leader, sales leader, founder or operator who has a real point of view, not a generic take.
Guests bring specific stories from inside their own companies: what worked, what failed and what they'd do differently.
We cover what's actually driving B2B growth in the region: account-based marketing built for APAC rather than adapted from a US or UK playbook, sales and marketing alignment, and founder and operator commentary from people doing the work, not just talking about it.
If you're a B2B marketing or sales leader in Australia, New Zealand, Singapore or anywhere else in Asia-Pacific trying to build pipeline from strategic accounts, this show is for you.
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The agency works with regional sales and marketing teams to identify priority accounts, develop coordinated campaigns and turn commercial opportunities into measurable growth.
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