Jon Panker & Greg Wood: How to Reach the Buying Committee

Today Shahin speaks with Jon Panker, Managing Director for Japan & Asia Pacific at TechTarget & Gregory Wood, Head of Marketing Science, Technology, Data & Analytics for APAC at SAS 

They talk about how and why marketers should aim to reach the entire buying committee at their target accounts – and why just aiming to get the attention of the C-level isn't enough anymore.

Read the show notes: https://xgrowth.com.au/blogs/reach-buying-committee/

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